Hello, my friend, welcome to the Tralongo track. I'm your host, Giana, and this is your weekly dose of a little bit of mom life, a little bit of business strategy, and all the insanity that happens in between. I'm so excited that you're here. I also know that you're busy. You got life going on. So, let's jump right into the episode.
Welcome to Episode 45. Today, we're talking about how to get more out of your free resources. This is gonna be super nitty gritty. I have a lot of tips that I want to walk you through. If you're driving or if you're doing stuff, cool, but if you can, you're going to want to take notes on this or just make a little note for yourself to come back and listen to this.
Or, you can even download the transcription of the episode, which you'll find in the show notes and everything will be there for you if that's a little bit easier. Okay, so how to get more out of your free resources? This is a huge gap that I see with almost every single client that comes into my world.
Someone opts in for your free resource. What do you have for them after they get into your world, okay? The thing is, people are not downloading and grabbing and giving their emails for free resources like they did four years ago, okay? People have a lot of stuff that's died in their inboxes.
They're just a little bit more careful, right? If your marketing is good enough that someone says yes to your free resource, they actually click the link, they actually give you their email, they actually click submit, and then they actually open the email you sent to them. They're interested in you.
They have, you have their attention, but what often happens is (I just saw this happen to one of my clients who blew up on threads) a lot of times you don't have the systems running in the background, and some manually. I have one manual tip I'm going to give you to put in place to capitalize on having their attention before it's gone, because Lord knows we all have squirrel brains at this point. You want to grab people while they are hot. You want to grab them while they're saying yes to you.
So first and foremost, we want to make sure that our free resource is set up to automatically deliver via email or DM automation if you're using something like ManyChat or eventually when Instagram drops their own, which is coming really soon.
You want to make sure that that's happening automatically and that it's evergreen. What that means is as soon as somebody hits, gives you their email and submits, hits submit, they're getting your freebie right away to their inbox. You don't have to go in and manually give it to them. What I have found, and especially with the clients who I work with, a lot of times their ideal clients are moms or people that have full time jobs, or just busy. I mean everybody's busy. An evergreen free resource works much better than some type of live hour long webinar.
Again, we have squirrel brains. People are not watching an hour long free webinar. They pay for it, it's a little bit different. Okay, so that's my soapbox for that.
First, this is non-negotiable. You want to make sure that you have an email nurture sequence in place that sells into something. Okay. “This is how I sell in my sleep. I made 15 offers while I was on the beach.”
A lot of times it's because people have these automations in place. Somebody opts in for your freebie, they get that initial deliverable email that's like, here's a freebie you asked for, then, they have anywhere between three and eight emails that they receive over a week to two week period that builds on the offer, provides them value, and also gives them additional ways to pay you.
Now some people in their nurture sequence offer different levels. They might offer a low ticket, and at the end of the sequence, it might be a hard pitch into a higher ticket offer. That really just depends on what your offer suite looks like, but these emails happen automatically and you're capturing people when they are excited to be in your world. So let me tell you this right now, if you have a freebie and you do not have a nurture sequence in place, you are leaving money on the table.
I'm leaning into the microphone so hardcore right now, because this is so important. If you do not have an email nurture sequence, you are leaving money on the table. And I'm gonna, I'm gonna be frank with you. It does take a little bit of effort and focus to write that initial email sequence, but once it's done, it's a set it and forget it type of situation.
If you are like, “I don't even have a freebie at all, or I have a freebie, but I don't have this nurture sequence. Giana, I don't really want to admit that,” then you definitely need to grab my Bewitching Blueprint, which is giving you systems on how to set these automations in place. It's giving you templates on how to write the nurture sequence. That's linked in the show notes. You can definitely grab that and it'll help you walk you through it. Just an FYI, it's only available until the end of October. So keep that in mind.
Now, the second thing that you want to make sure it is automated, essentially, is you want to be pitching in your freebie. What does that mean? You, and again, this can be at different levels. It can be a low ticket, it can be a high ticket. Depends on your offer suite, depends on the freebie. This is something you can also do on a lower ticket offer. If it is a private podcast, toward the end of the podcast, you want to be pitching.
If it's a PDF–last week, my Charmed Content workbook launched, and I want to give you this example. So it's an 18-page workbook. So much value. So much to help people establish their brand and their content. At the very end, there is one teeny section that says, “If you want even more support on your content, here are three resources available to you.”
I linked three of my content programs that are all different levels of support, different price points, that if people get to the end of the workbook and they're like, “God, this was so good.” Some people are going to be like, “Cool. I'm set. I'm going to implement this.” Some people are going to be like, “I need more Giana in my life,” and they're going to then use one of those freebies. I captured them while they're using the workbook. While they're doing this, and that is sexy. That helps you sell without actively selling. That helps you keep people that are already in your world, in your world.
Okay, so now this third one, this third and last one that I'm going to tell you is not automated. I know. I do love automation, but this is one, I guess you, well, I don't know if you could automate it. I wouldn't want to automate it. Okay, hold on, I need a sip of water, because I'm getting very, you know, excited about this because I love automations like this and I just think like you work so hard on your free resource and you work so hard in your marketing to get people to say yes to you I really really want you to capitalize on that. I really really want you to grab those people who said yes to the free offer and that you know you can help even further. I don't want you to be coy, I want you to be like here's my nude picture aka my offer, right?
The third one is something you're gonna do manually. Once a week, you're going to go into your backend system. If you have a VA, you could have them run a report for you and you are going to check for new freebie opt-ins, what they opted in for and who it was. Let me rewind this for a second. It's very important that on your freebie opt-in page, it says that they have to give you their Instagram handle. First name, email, Instagram handle on that opt in page.
Once a week you're going to check who opted in to a freebie and you are going to manually DM them on Instagram. Just check in with them, create a connection. Literally it could be like this, “Hey Sarah,” and you could do a voice note, I love a voice note. It feels much more authentic versus like a copy and paste note, but whatever you're comfortable with. “Hey, Sarah. I saw that you grabbed my Time Off Social Media freebie, I'm so excited. It's in your inbox. Are you taking a vacation or do you have something neat coming up? Just to let you know I'm here to support you if you have any questions about that freebie, just let me know. I'm here cheering you on.” It opens the door. I asked her a question. Or, you know, “Did you grab my time off social media freebie, because you're going on vacation?” It opens the door to a conversation, and it shows that I'm not out of touch with my business.
Right? I'm not at a point where I have 10 million followers, right? If you're listening to this, I know you aren't either. So, it's not crazy. Even if you spent an hour sending these emails, voicenotes, these messages, you are creating that extra level of care and connection where if that person downloaded a freebie from you and from your competitor, if you're reaching out with that touch point, wow, does that show that that person's actually important to you?
Because they are. They said yes to you and that's really great. That's special. Whether they paid you or not. That's one that I really like to incorporate, and even in the busiest times. It's an important piece to do. So those are the three things I want you to start doing with your free resource(s). Remember if you don't have a nurture sequence the Bewitching Blueprint is in the show notes, and then if you (Wow, my brain just went blank. Hello world.).
If you are like “I have a free offer, but I don't really have anything to sell them into.” Or, you don't love your free offer, I've also linked in the show notes my Offer Build Out and my Offer Audit. So that helps you create your A to Z offer suite, or review your A to Z offer suite to help make sure that you have touch points at every level for your ideal client.
That's all I have today. I hope you took a ton of notes and I will see you in the next episode. I'm going to talk about how the big transition we've had here in October, what it was, what happened, and how I prepared for basically cutting my work time in half. So I'll be in your ears next week. Bye.
