Hello, my friend, welcome to the Tralongo track. I'm your host, Giana, and this is your weekly dose of a little bit of mom life, a little bit of business strategy, and all the insanity that happens in between. I'm so excited that you're here. I also know that you're busy. You got life going on. So let's jump right into the episode.
Hello. Hello. Welcome to episode 42. Today we are talking about four ways to make money this fall or honestly, really anytime without necessarily creating something brand new from scratch, because sometimes money is more important than creating something new. So we're really going to talk about how to do that today.
And the reason why I'm gearing it today, now, in the fall, again, these are strategies that you can use anytime you want, but the reason why I'm doing it right now is because Q4 is where it's at. Business wise, people are spending money. This is when the sales are happening. This is that last push to reach your goals for the year.
So, before we get to exactly what those strategies are, I do want to talk about some important factors to keep in the back of your mind. So, when you're limited on time, and at the end of the day, like, everybody's limited on time, but as a parent, especially limited on time, a little bit of life being out of your control, you want to make sure, especially when you're in a sales season, like a sales push, that you are spending your time in the right places.
If making more money this fall is a priority for you, then you want to focus your sales efforts in the places where you personally get the most traction. I'm not necessarily talking about what works for Suzy Q down the road, but I'm talking about what works the best for you. You kind of have to look at your analytics, think about where people are buying from you.
So is that email, Facebook, Instagram, TikTok, is it in real life? Maybe. Pick two of those and focus your sales efforts for, for there. For me, for the most part, that's going to be email and Instagram. Let go of some of that pressure to feel like you have to show up everywhere, because you don't, and it'll actually take time away, and focus away, from where it really matters.
Then, the other thing when you are in a push, and a financial push, when you are trying to make more money or hit a sales goal or launch something, you have to do the scary things. If you want to get to that next level of making money, you have to get outside of your comfort zone. You do have to push a little harder.
You have to try things that you've never tried before, because if you keep doing the same thing, you know you're not going to grow.
Hear me when I say this, and if you're listening to this podcast you've heard it before: For all that is good and holy, please have a freaking plan this fall. Fall is busy. Holiday time is busy. If you do not have a plan to follow in your business, you will fail. You will not reach the goal you want to reach.
I am not sorry to say that to you. I'm not sugarcoating this. You cannot grow and scale when you fly by the seat of your pants. You just can't. Now your plan does not have to mean that you're working more hours. It does not mean you have every minute of every day planned out. It does not mean you can't be spontaneous.
It doesn't mean you can't lay on the couch and just sit. Eat biscotti and like, have a latte and, you know, pretend like you're in Italy because that's apparently what I want to do. You can have days off. It means that you have a path to follow to keep your momentum going. It saves you freaking time from trying to decide what to do every day.
That's why Steve Jobs wore the same outfit every day, because he wanted to take a decision out of the process. Now, that would never work for me, but that is what having a plan does for you. You have that plan to follow. You know the path you are going on and there are so many different ways that you can make a plan to work for your brain.
I'm going to do a podcast episode on this soon, but I was just talking to one of my clients about how instead of setting deadlines, which does not work for her, we talked about options. This is what I do a lot of the time, is I create my plans in phases. I have to complete everything in phase one before I move on to phase two.
Maybe phase one as a whole has a deadline, that's an option. There are so many ways to plan, and if you don't know how to make a plan that works for you, or if you've tried and your plan always seems to blow up in your face, you're not planning right. Love you, but you're not planning right. I have two offers that are linked in the show notes that are going to help you with this.
I have an evergreen offer that is always available in my Quarterly Planning Roadmap. It's very, very good. Approachable, affordable. So, that's a great place to start. Or, if you really want the unique support, my Last Quarter Leap. Now, this is geared specifically for the fall season. It is all about me supporting you one on one, hand to hand, eyeball to eyeball on Zoom.
So that we can create a true plan specifically for the time that you're in. Okay, so now that we've talked about all the important pieces, let me get off my soapbox about planning, but actually we're going to keep talking about some more plans that you can make. Okay, so here are four things that you can do to make more money without necessarily having to create something from scratch.
Now, you're still going to have to do the checkout pages. You're still going to have to write the content and do the marketing for it, but you're not like creating modules or, you know, slide decks and stuff like that.
Number one, this is one of my favorite things is bundling offers together and doing a flash sale.
Specifically, you could do a Black Friday sale or you could just do a flash sale whenever you want, 24 hours, 48 hours. So if you have masterclasses that you've recorded. If you have mini courses, workshops, PDFs, anything like that, you can bundle them together, put the value if people were to buy them each on their own, and then give it at a discounted rate.
Now, you want it to have a theme. So this past summer, or maybe last summer, I don't remember, it all blends together. I had a summer content bundle that had four of my content products all bundled together and it was like 80 percent off. If you listen to the last episode, I have my productivity pack, which is four different products, all related to saving time that people can buy at a very discounted rate.
So bundling offers together allows you to pull stuff out of the vault. You reuse stuff you've already done before. I mean, how many of us have done masterclasses that just like die on a landing page, right? The information is still relevant. Pull those back out and bundle them together with some other themed things. So, that's one way.
Second is to offer intensive calls for a very specific purpose. I've done this in a lot of different ways. Currently, I have the Last Quarter Leap, which I just talked about. I have my Offer Build Out intensive. I have done content strategy calls, 30 minutes, and I've done those at a discounted rate.
I backed them all together. So I did like six calls in one day. I did them at a discounted rate. All of them were content strategy, very specific, so I could stay in the same zone of genius.
So what is your niche and what is one very specific problem that you would want to solve for your audience? Create an intensive conversation call under that umbrella and stick to selling that. It's easier to sell an intensive call when it's for something specific versus broad, and if you want to have a call with me, that doesn't always work unless you're a really established brand.
The third thing that you can do is, and this is something that I highly recommend, is built into your offer suite. For all the time, not just for the fall. This is something that if you put it together, you can actually leave it to run all the time. This is kind of one of those things that people are like, this is how I make money while I sleep, and that is, you can add an upsell to a current program that you already have that's already running, so that you can capture clients who have already said yes to you.
Maybe you have a micro offer that's like seven bucks or fourteen dollars. Add an upsell into your signature program to that micro offer. Right there inside of the course or on the landing page or send an email after they complete the course. Kind of depends what your setup is. You could offer an upsell.
So I have one of my, actually I will link it in the show notes too, I have a free resource that's how to take time off of social media. It's free. It's a checklist. So you opt into that checklist and then once you hit submit, it takes you to the thank you page. And on the thank you page it says, I'll be delivering the freebie checklist soon. In the meantime, I have a special offer for you. Grab my Repurposing Roadmap. It'll help you do six weeks of content reusing what you've already created. Normally it's $79. On this page only, which is true, if you click away from the page, you can't go back to it, it's $19.
Okay, so that's a way to capture people who are already interested in social media and taking time off from social media with a paid offer that actually works. Allows me to potentially capture them further, so you could do something like that.
Then, the fourth thing that is so underrated, in my opinion, is reaching out to past clients and offering an alumni discount for a one on one call or even for an evergreen offer you have that you know will support them.
So you could do this directly. You could also send out an email sequence to do this. But again, if people have purchased from you in the past, they're more likely, as long as you're a good coach, and which, if you're listening to this, I know that you are, and they had a good experience, and you're offering them something that you know they need or they've seen, said that they need, it's very likely that they will purchase from you again.
AI have like a 90 percent retention rate where clients continue to re-sign with me or they come back and work with me again and again. So if you have something similar, reach out to those past clients and see how you can serve them now. It's a great way to, one, continue to work with people who you like and who like and trust you, and to make more money without having to create something new.
So those are the four things to focus on. I know that's a lot of information. You can always come back, you know, if you're driving or if you're multitasking, you can always come back and listen to this. Take some notes. If you have questions, go drop them in my DMs on Instagram @gianatralongo. Check out those offers in the show notes and you know, I'm here to support you.
So if you're like, Ooh, I really liked the idea that you talked about, but I'm not sure how to apply it to my business. That's exactly why I’m here to help you. That’s alI I have for today. I hope you have an amazing week and I will see you in next week's episode where we're going to talk about market research, which I avoided for a long time and was a terrible choice of mine.
All right. I'll see you in the next episode. Bye. Bye.
