21: The strategy behind content repurposing
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Repurposing saves time by reusing existing content and allows for the repetition of core brand stories and framework, even when it starts to feel repetitive. Repurposing also helps to improve content with each iteration, making a greater impact on your audience. I always tell my clients that your audience often doesn't pay as close attention to content as creators think, which means that repeating and repurposing content is necessary to ensure it reaches and resonates with different individuals. Additionally, people consume content in various ways, so repurposing content into different formats can cater to different preferences.
I always recommend starting with top-performing content and using insights to guide the repurposing process. I also suggest reinventing posts that didn't initially perform well to see if they resonate better with slight adjustments.
My Impactful Instagram Essentials Bundle is a great start if you’re unsure about your own content repurposing strategy. The 3 webinars in the bundle are:
- Cracking the Code of Instagram Engagement
- Content Remix: Unleashing the Power of Repurposing
- Instagram Stories: Building Bonds & Boosting Sales
