19: Social Media focuses for different business levels

Season #1

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Breaking down big goals into smaller, manageable steps is my number one piece of advice in this podcast episode.

When you are building your business on social media, I always suggest choosing one platform to focus on first and be consistent with it.  It’s important to ditch perfectionism, pick 3-5 engaging topics to talk about and utilize a content calendar to get started.

Once you feel like you have a system down that works for you and getting some engagement, it’s time to start building your email list.  This is also a great time to refine those content pillars you started out with and hone in your messaging.

Repetition in your content is what is going to drive home the message you are trying to convey, while establishing authority.  Don’t forget to leverage your expertise!