18: How I developed my content process after 8 years in the online space
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We are diving into my journey of developing a content process after being in the online space for 8 years. I learned early in my journey that posting lifestyle content and tips was not going to help me achieve my business goals. I have invested in email courses and coaches over the years, this is what has ultimately helped me improve my storytelling skills and create more engaging content.
My 3-part approach:
- Connection
- Authenticity
- Authority
When you incorporate these 3 things, you are able to reach your audience in a different way and reach those business goals you desire.
If you’re feeling stuck or just bored with your content, I encourage you to identify what it is that you truly need help with. Invest in things that make sense for you.