17: Go from inspiring content to content that gets you paid

It’s important to not just be seen as inspirational, but also as someone who can guide and teach others in the online business space. In this episode, I share my experience as a Beachbody Coach and how I received compliments for being inspiring but struggled to convert those into actual clients.

It is important to differentiate oneself and show potential clients that they can achieve similar results with your guidance. Confidently talk about your expertise and results.  I want you to explain your services to a stranger or someone who is not in your industry if you are struggling to articulate what you do best.  Not sure where to start?  Reach out to your past and current clients – ask them why they chose to work with you, what made them trust you and this will help you form a deeper understanding that you can use in your messaging.

My challenge for you this week:  give yourself 30 minutes to free write what you think your superpowers are and then create a piece of content within the next 10 days of listening to this episode.  Tag me in it on Instagram, I want to see it!  I will also pop in your DM’s and give you a little bit of feedback.

Follow me on Instagram @gianatralongo, tag me in your challenge this week.  You can also binge the content on my feed because there are even more pieces there that will help you get a clear view on your authority and how to spotlight your superpower.