12: Breakdown from my latest live launch
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This is the very first time I’ve shared something like this 🤭
On this week’s episode - I am breaking down my latest launch.
How it went, what I prepped - what I loved about it, what didn’t work and what I’ll change for the next one.
Launching is a tricky thing that so many people hate (I know I did!) and most businesses in the online space only break down their launches when they are wildly successful - so it can make it seem like you’re doing something wrong.
If you have a love/hate (or just straight hate) relationship with launching - listen in to this episode (or even if you’re just nosy and want to see how mine went).
I am breaking down:
How I’ve done launches before & how I felt during them
*stressed / hail mary / if this launch doesn’t work I am going to quit
*focused more on the product than on selling it
*didn’t always have the build up or authority
How I prepped:
Content
Emails
- Everything done ahead of time // no guilt over posting too much or sending too many emails. I made sure I could say all the things I wanted to say and all the things the person that needed this course would need to hear
Goals set - i don’t do well with “just a number” & it feels a little icky to say a number of people.
I go more with the approach of: the right people will join and choosing a “reward” for myself if the financial goal is reached (from Martha)
Also - mid-launch goals which made it really fun for me. It was like christmas - getting a secret for a gift I loved
What I did during the launch:
Posting - daily. Almost all of them hit & I will repurpose most of them. Will trash the ones that I know didn’t land
Lives - 2x // would have liked to go live more but moving didn’t allow it. I prefer more “chill” lives - as if we were hanging out and I was telling you about this on my back porch. Not super salesy or presentery
Stories - I dont actively plan these out
Mindset // NOT clearing my calendar
How the launch turned out & why it was my favorite one yet
- Didn’t reach my goal but the perfect women were in AND I know there will be other women interested when I relaunch
I very much used to hate live launching but the truth is - live launching gives you SUCH good brand recognition. And it is a vibe to be launching which means it’s likely people will be attracted to you - even if they aren’t ready for your program yet.